BESPOKE PROJECTS & CASE STUDIES
Take a look at projects we work on and see how we can benefit your business
FEEDBACK FROM PAUL WALKER
Paul Walker, Destination Manager at Carlisle City Council, commissioned us to create a short promotional video to promote the city in a new light, and also to showcase the different attractions throughout the year. The goal was to create an eye-catching and engaging video to support their place promotion through Discover Carlisle Channels to UK and international markets. The end product was to be distributed and launched in Spring 2020.
We worked on a plan that incorporated all the key events and attractions across the Carlisle district. We worked hard to capture footage of the wide range of events and attractions from "Clash of the Romans" at Birdoswalds to city centre concerts (including stars such as John Newman and Jess Glynne). We crowned it off with the inspiring "City of Lights festival".
The 2020 promotional video took 11 months to film and presented some challenging logistics which we enjoyed overcoming. From the weather (this is Cumbria after all!) to managing venues and models, to ensuring the footage conveyed the best of all the events whilst creating a blended finish, we worked hard to deliver the perfect package. Throughout the year we kept in constant communication with Paul Walker and appreciated such a great relationship with his department.
The Project was completed in March 2020. As we all know the world was hit by the pandemic that has caused so much devastation. We couldn't launch this video for our planned date and so we had to wait until the moment was right and the UK lockdown started to ease. The video was finally launched at the beginning of July 2020 and the reaction has been overwhelming. We were delighted to be told by Paul that the video had increased online engagement by 80% and that English Heritage reported to him that Carlisle Castle is now their busiest site in the North largely thanks to this promotion. The feedback from this showed how special the city of Carlisle truly is. We can't help but be over the moon with social media comments such as "Fantastic video of what our City has to offer", "A rather fine portrait of the 2000 Year City: Carlisle!", and "Who wouldn't want to come live in Carlisle!"
The Success of this video has also led to a strong collaboration with Discover Carlisle and has resulted in another 8 videos. More are in the pipeline, and we are excited to continue our collaboration with Paul's dynamic team. You can take a spin through the videos below.
H&H was one of our first clients back in 2012 while Alastair was still in High School! Nina Oxley who is head of marketing at H&H group got Alastair in to photograph a few charity events and images for press releases. What a great learning curve and we are so happy that it has now led to a more formal professional collaboration.
In March of 2019 Nina contacted us about a possible project for Harrison & Hetherington. She knew they wanted something different that showed the heart of the business that has been around over over 140 years, and wanted to look at a range of suggestions. After a few meetings with Nina and David a brief was formed and the project began.
The deadline for this video was Agri-Expo 2019. Agri is one of the biggest farming events in the UK and is a flagship event for Harrison & Hetherington. What a great event at which to showcase the video for the first time!
In the end we created two videos to suit different elements: The first video was showing a year in the life in Harrison & Hetherington across their different marts (from Broughton to Wooler and Lockerbie to Middleton and everything in between!). The second video was to show a visual timeline of the history of H&H from it's beginnings to its present form.
The main video, which was the "year in the life" video, was great to produce as we could showcase the importance the auction marts and the farming community in our every day lives. A real eye-opener! Each of the marts across Harrison and Hetherington has its own very unique character so we worked hard to capture as much of the traditional ways of mart life which you can see in the likes of Middleton and Broughton, and the contrast of the more modern marts that can be seen at Borderway in Carlisle.
Honestly we had enough footage to create an amazing full length feature film. However, one of the skills of our profession is to know how to edit and condense footage to capture the core message you want to convey. The video went live at Agri-Expo on time and was shown to over 3,000 people on the day. H&H have since used this video to help promote their marts and the brand.
We have collaborated with H&H on more projects and also work with other parts of the business.
"I can fully rely on Alastair to produce a high quality and professional result whatever the medium; he will handle the whole project with limited involvement from myself until the finished product is ready for show/tell.
He has expertise and first-rate knowledge in his field, has a great eye for detail, is passionate in his work so produces high quality results time after time. Couple this with the fact that he is adaptable and flexible in his approach to getting the job done, I have no hesitation in recommending Alastair (and his team) for any photography and drone/video work whether big or small.
Plus he is a genuinely nice guy to deal with!"
- Nina Oxley Group Marketing Manager at H&H Group